Partnering with Just Media and Bombora, Teradata used Company Surge® data to measure the brand lift and validate campaign investment from a global media campaign.
From emails to events, to sales, Intent data has driven results for Veristor. Using Company Surge® Intent data drove a two-fold increase in email open rates, an 18% increase in event attendance, and turned skeptics into believers.
Fortinet uses Company Surge® Intent data for better account prioritization and targeted paid media that drives increased pipeline and revenue growth.
OneLogin uses Company Surge® Intent data to double marketing campaign engagement and drastically shorten sales cycles.
SourceMedia believes B2B publishers are stronger together. Find out how joining the Data Co-op has increased their revenues and client perception.
Intent data helps Salesforce identify businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.
More brands have moved to an Account Based Marketing approach. Bloomberg has met those trends by joining the Data Co-op. Find out how Bombora has helped power Account Based Marketing programs for their clients at unprecedented scale.
DataStax uses Intent data to prioritize accounts for paid social and Account Based Marketing programs, generating 40% increase in paid social engagement and 60% increase in Terminus display ads.
Pegasystems uncovered 75 Intent topics that showed an aggregate 284 percent more interest amongst their closed-won clients and used these topics to locate lookalike prospects that were ripe for targeting during their research phase.
Intent data can be applied to numerous activities, which is why we've created the ‘Guide to using B2B Intent data’. It is the use case "cheat sheet" that illustrates ten ways to best use Intent data for sales, marketing, agencies, and operations.